I specialise in creating innovative and user-centric solutions. Proficient in user research, prototyping, and iterative design, I collaborate across disciplines to craft visually appealing products using tools like Figma and Adobe Suite.
Commonly, I team up with groups of Developers, Designers, and Product Managers to enhance and streamline the interfaces of complex enterprise web applications for businesses.Highly critical mind and hunger to learn which leads me to asking smart questions.
Personal skills
Product Design
UX/UI Designer
Web Design
Rapid Prototyping
User-centered Design
Design System
Experience
UX/UI Design Manager
NHS Supply Chain (Public Sector) | UK 06/2024 to Present
Successfully managing the end-to-end journey of the entire DCP (Digital Commerce Platform) e-commerce portal. Single-handedly transitioned the entire design process from Deloitte to NHS Supply Chain in-house, while continuously collaborating with Deloitte's BAs and Dev team to implement the design.
Currently in process of developing an in-house design team for the NHS SC .
Recently participated in a Alpha GDS (Government Digital Service) assessment for Service Standard and sucessfully advanced to Beta stage
Product Designer
New York Life Insurance Company | USA 12/2022 to 11/2023
Latest Client - Individual Product Designer taking care of Employer/ Employee facing insurance application
( www.mynylgbs.com/auth), recently Designed 400+ screens from invision url(no edit access) to figma prototype with iteration for client Demo, Also created Design system , Connecting with different module leads to enhance/implement new features in the live web app.
Lead - UX/UI Designer
CVS Health | USA 06/2022 to 12/2022
CVS Healthcare – Led a team of 3 designers guide them migrate huge number of invision and Sketch file to figma , Documented them in Airtable .Project turned out to be an DesignOps-driven which had set the path to whole CVS design team
UX Designer
BHP Mining | Australia 02/2021 to 06/2022
Mobile Equipment Live Monitoring Web Application - Provided the Heuristic evaluation for 2 major portal using 7 Guiding principles and gave severity scale for the concerns form low - high . Gave the detailed documents and multiple examples for each tested page.
User Exp Engineering specialist
Accenture Digital | 2013 to 2021
Orchestrated a team of 10+ designers to craft a captivating 120+ one- pager SharePoint site depending upon the clients brands and geography(ITV,Nike,DHL,Newscrop etc..) , Showcased the team's strengths and individual expertise effectively to attract clients.Used this Sharepoint site to pitch and sale our inhouse enterprise tool called myConcert
BVI Digitalv2(Now BCR) most critical and analytical oriented web application whole design aspects was taken care individually at the start
Worked on 8+ various blockchain application some are Contineo, Ripple and cord
Helped pitching solar panel website for the very big oil company call ptt in thailand which is of30+ pages
High Velocity iPad app which brings business to Accenture since it has vast data’s of industry and its use cased
Researched and Designed the iPad app for various industries’ Day in life scenario with interactive animation on each use cases which is around 48+
Also independently Designed around 20+ various other web applications in this period
UI Designer
Zylog Systems Ltd | Full-time,India 2009 to 2013
Designed UI layouts for websites, web application, mobile applications(Ipad, Iphone and Android ). Creative design and design editing (refinement) of graphics--charts, graphs, diagrams, illustrations, icon/banner/photo art, other imagery--for variety of electronic "assets": presentations, proposals, sales guides.Testing the web sites for functionality in different browsers and at different resolutions.Knowledge of web markup or scripting languages: HTML, XHTML, CSS, and basic JavaScript.
Web/Graphic Designer
Nathan’s Media Group | Full-time,India 2006 to 2009
Designed UI layouts for websites. Graphic design for web, Brochure .created PowerPoint & flash presentation.Also user Macromedia/Adobe Director for collaging images and videos
Design Approach
Skills
UX|UIDesign
Visual Design
Web | Mobile Application Design
Wireframing
Prototyping
Design Systems
Persona
User Flow
Heuristic evaluation
User Researc
HTML5 | CSS
Education
DCT - Diploma in Computer Technology
Meenakshi Krishnan polytechnic - April 2001
Diploma in Multimedia Technologies
Pentagon Global Solutions - 2003
BCA - Bachelor of Computer Application
University of Madras, Chennai - May 2007
User Experience Design - Course Completed
UXMint - Design Research Lab - Chennai - Jan2018
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